"Every moving robot can give us far more information than we could collect manually"

Publication date: Mon 27 October 2025 By Horti Daily Original Article

Data collected by Polly+, the autonomous pollination robot from Arugga AI Farming, can now be integrated into a new data dashboard, providing realtime, plant-level insights, enabling tomato growers to make more informed, data-driven decisions..

"By automating the pollination process, Polly+ captures detailed crop information that was previously unavailable at scale, including cumulative number of rows pollinated, flower counts & plant height, uniformity Indicators and further varietal comparisons", says Iddo Geltner, co-founder and CEO of the company.

Iddo explains these real-time insights help growers optimize crop management, monitor row uniformity, and predict yields with greater precision. "Our mission goes beyond automation. With this dashboard, growers can turn every pass of Polly+ into actionable data. It's about helping them reduce uncertainty, improve crop consistency and achieve higher value from the same space. With each robot capable of pollinating 1 hectare, the system delivers new agronomic value."



A showcase of number of flowers and average height of highest truss per row

Far more information
In Australia, the system is used at Costa Farms, and Tal Kanety, Head Grower & R&D said: "Every robot moving along the rows can give us far more information than we could collect manually. When we can measure crop uniformity, balance, and development continuously, it gives growers reliable insights to steer their crops more productively, with the added benefit of significant labor savings."

Eytan Heller, Co-Founder and VP Business Development at Arugga, added: "With Polly+ and its data tools, we're showing how automation and AI can transform greenhouse farming into a smarter, more precise industry. Our team is working on delivering to our customers new data points next year, including density counts, weekly fruit setting and stem thickness. Ultimately, Polly+ customers will be able to add valuable data points to better assess their yield prediction."

Commercially deployed in greenhouses
As of September 2025, 60 pollination robots are commercially deployed in greenhouses across Australia, Europe, and North America with growers reporting an increase of 2-5% added yield in comparison to manual/biological pollination. And the company expects to grow further, which is why they recently expanded the team with Ziv Shaked as Vice President of Sales, strengthening the company's commercial leadership as it continues to expand operations across Europe, Australia, and North America.

ZIv Shaked and Eytan Heller ag CGC Canada, October 2025

With more than a decade of experience in the horticulture industry, Ziv brings expertise in sales strategy, business development, and global market expansion. Prior to joining Arugga, he served as VP Sales & Marketing at DryGair Energies, where he played a key role in building the company's presence across the Netherlands, the U.S., Canada, and other major horticultural regions.

"I'm thrilled to join Arugga at such an exciting stage of growth. The company's technology is redefining how greenhouse operations are managed — addressing labour shortages and enabling growers to scale efficiently."

Joining Arugga during a period of rapid global growth, Ziv will oversee commercial expansion and customer success, driving partnerships with greenhouse growers, distributors, and technology integrators worldwide.

Iddo added: "Ziv's proven track record in driving commercial success within the horticulture industry aligns perfectly with Arugga's mission. As we continue to innovate and expand, his expertise will be instrumental in connecting our technology with growers who are shaping the future of food production."

Publication date: Mon 13 Oct 2025

Polly+ at Bleiswijk Grenhouse, The Netherlands

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Pollination robot gets to work in greenhouse with closed screens